Neighborhood Typography Book
This project is a typographic book that explores how typography can communicate movement, memory, and psychological tension within a specific environment. Based on observational research of a Southern California neighborhood, the book translates sensory experiences such as sound, smell, and spatial navigation into a narrative centered on routine, restriction, and temporary escape. A recurring system of typographic forms, combined with experimental processes including handmade type and print techniques, creates a cohesive visual language that guides the viewer through a maze-like sequence of spaces and shifting emotional states.
The Middle House Hotel
Rebrand of The Middle House, a contemporary hotel in Shanghai. The project focused on creating a more minimal and sophisticated visual identity that better reflected the hotel’s modern atmosphere.
This branding project was created as a class assignment to design a client identity for As-Is, a digital closet platform. The concept focuses on rewearing and styling existing clothing to reduce overconsumption. The visual identity is clean and adaptable, with an arrow motif symbolizing sustainability and the continuous use of what you already own.
As Is Logo Configuration
Chapel of Sound Editorial
This magazine spread was created as a class project and explores the architecture of the Chapel of Sound through structured layout and form. The main image is overlaid with geometric lines, with elements of the building breaking beyond these shapes to suggest tension between structure and freedom. The text is arranged in a rigid triangular format, directly referencing the building’s angular design and reinforcing a cohesive visual system.
Oedipus Rex Event Poster and Tickets
This poster was created as a class project using digital illustration and typography to visualize the central tragedy of Oedipus Rex. The design focuses on the inevitability of fate, shown through a reaching hand that symbolizes control and a bound figure restrained by thin threads like a puppet. The composition emphasizes tension and powerlessness, reflecting Oedipus’s inability to escape his destiny.
Sharp Objects Book Jacket
This book jacket for Sharp Objects was created as a class project, using digital illustration and design. The concept draws on the eerie isolation of the small-town setting, with dark woods forming the background to create a sense of unease. At the center, a pair of scissors with neon green teeth references the novel’s violence while symbolizing danger and toxicity. The design focuses on mood and psychological tension, translating the story’s unsettling tone into a striking and cohesive visual identity
